Saudia Launches Protectabish, The World’s First Sanitizing Prayer Beads For Pilgrims Globally

Saudia, the public flag carrier of Saudi Arabia, has launched the world’s first sanitizing prayer globules just in time for the holy month of Ramadan and Umrah season – where Saudia and the Kingdom generally anticipate the largest affluence of guests and Umrah pilgrims. ProtecTasbih, created in collaboration with creative agency mates, are the first prayer globules that offer a binary function, seamlessly combining the spiritual practice of tasbih with the added benefit of hand sanitization.

This innovative creation redefines the traditional prayer globules, reflecting a harmonious mix of artistic reverence and ultramodern health knowledge. The prayer globules use tea tree oil painting as a sanitizing element as it’s effective against a broad diapason of bacteria and disrupts the cell membrane of the bacteria itself. Using a molding fashion, the oil painting was integrated into asemi-solid emulsion to produce a solid blob.

Mr. Essam Akhonbay, VP Marketing at Saudia says, “At Saudia, our commitment to the well-being of all our guests is paramount. We take pride in introducing a unique product that enhances the pilgrimage experience, allowing our guests to fully immerse themselves in their spiritual journey.”

The new innovative product will be available on board for all Saudia guests to ensure a healthier and sanitary pilgrimage journey. Protectasbih were also distributed out across the holy city of Makkah.